Silly Real Estate Agent Contest
We were told that a bunch of Realtor real estate webmasters were having a contest to see who can get ranked for the phrase ” greatest real estate agents in the world “. From what we hear PropertyTown.org is claiming they are the home of the greatest real estate agent in the world. The owner of Real Estate Webmasters Morgan Carey is putting this whole contest on and is going to give the winner a free website. Sounds like a pretty good deal to the lucky real estate agent.
We think agents should be taking care of their clients and not trying to show off they can get found on a search engine for a phrase. I guess it shows where these agents priorites are. Tooting their own horns for their own selfish reasons. No wonder why real estate agents get a bad rap!
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Considering that the real estate industry has moved away from print media to the internet in a BIG way in the past 5 years – according to NAR (National Association of Realtors), in 2007 85% of home buyers began their search online – it is not surprising that we need to encourage REALTORS (R) to become proactive in developing and maintaining an internet presence. This isn’t about tooting their own horns…this is about being where your customers are when searching for real estate. Real estate will always be a people-based business – but you need to reach those “people” first, and the internet is a great tool for achieving that goal.
There’s no doubt that behind every great real estate agent these days there needs to be a great webmaster. Of course, the web isn’t just a place for Realtors to ‘reach people’, but rather a place where home buyers can get the information that they need. The web is the most cost-effective way for Realtors to provide that information to the public. So it only makes sense to make the most of the internet. The relationship then develops during face-to-face meetings.